Platinum Guild launched a 'Platinum Day of Love' mobile application to reach out to the younger audience with engaging information on Platinum.
The app showcases the collection of Love Bands in a virtual gallery, helps to know ring size and displays the ring on hand in still and in motion. With a ‘Wish List’ folder, favourite jewellery pieces can be saved and shared on social media for opinion and recommendation.
The app got industry recognition and won a Gold for the Best Design and Navigation at the Campaign India Digital Crest Awards 2013.
